ABOUT US
Business Development, Branding, Advertising/Marketing,
Public Relations and Publishing at its best!
Laurell Burrows
Founder and Principal
HISTORY
At The Advantage, we believe in excellence and understand its importance in all aspects of business, including its product and service offerings.
The Advantage is proud to be a part of the innovative digital platform, allowing a wider range of access to consumers. We work with industry professionals to keep our clients ahead in strategy, creativity and in continuous progression.
The Advantage was rebranded as a full-service agency after offering services via its previous storefront for twelve years.
MISSION
Our mission is to provide development support, strategic insight and creative services to our clients.
We aspire to be an important part of growing businesses and adequately presenting them to the markets they serve, ensuring only the best is the delivered.
Today’s markets require creative concepts that allow our clients’ brands to be unique, irreplaceable, and to get and remain ahead. Our purpose is to assist in this vein.
OUR APPROACH TODAY
We stand behind the needs and desires of our clients to ensure we are ready to communicate your messaging, assist in developing your products and services, conquer challenges and excel. We embrace the opportunity to work together to shape the environment in which we live and to create a worthwhile landscape that puts you in the forefront and makes your brands, products and services soar.
Laurell is a seasoned executive and entrepreneur with an extensive background in business development, marketing strategy and creative direction. Her range of experience comes mainly from previous ownership of her Nassau-based advertising agency storefront which was later converted into digital platform and rebranded "The Advantage." Her agency has provided services and strong support for a variety of local businesses in The Bahamas.
She was afforded the unique opportunity to spearhead the marketing model for the Miss Bahamas (Universe) Beauty Pageants (1995-2000); the Junkanoo "Feel the Rush" launch campaign via Clear Channel, National Youth Choir communications and promotions (1994-1998), creative concept for Jones Communications' Caribah magazine, and for over ten (10) years provided services for the publication of the Bahamas Handbook and Welcome Magazines of Dupuch Publications, to name a few.
Laurell later expanded her range by joining Atlantis in 2005 where she was a part of the inaugural sales team for the "Residences of Atlantis," (currently "The Reef"), then became a member of the team which opened The Cove and Reef towers. She was then selected and formally trained by Angel Management Group, Las Vegas in event sales and management, giving her responsibility of all private events at Aura where she has sold, planned and managed high-end events for numerous group visitors to The Bahamas, both large and small, including numerous celebrity accounts.
Later Laurell joined King's Realty's development team and was key in the creation concept for Serenity (subdivision), one of the largest gated communities in the country.
Laurell is Principal of The Advantage and works with a team of experts to ensure excellence in deliverables is provided to its valued clients.